The data difference: 6 ways to drive profitable growth in performance marketing using 1st-party data
About the live webinar
With the elimination of third party cookies on the horizon, and the Apple privacy crackdown on data, 2023 is a critical year for doing more with less as budgets tighten and acquisition costs continue to climb. The impact this is having on paid media strategies is being felt throughout. Is there a way to overcome these challenges?
What if you could leverage the zero and first party data you already have to drive even more revenue growth? How do you get your performance marketing back to where it was pre-Apple-pocalypse? Join us for an interactive 45-minute discussion.
You'll learn how to:
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Sarah McLoughlin
Head of Social & Creative
Sarah McLoughlin oversees creative and social at Power Digital. She’s spent her career scaling brands on social like Stance, Colgate, and Goldbelly. She led her team to spend more than $330 Million on Meta last year.
Doina is currently Chief Commercial Officer at Simon Data, a customer data platform that helps marketers activate their data to create personalized experiences for their customers. Prior to Simon, Doina led commercial and technical teams at AppNexus (now Xandr), a programmatic advertising company, and spent 8 years at Google in strategy, operations, and partnerships. Doina has a BA from Havard and a MBA from Harvard Business School and lives in Connecticut with her family.
Chief Commercial Officer
Doina Harris
Sharice Siegel is the VP of Partnerships at Simon Data where she recently launched its partner program inclusive of embedded solutions, complimentary ISV technology partners, and agencies. Sharice and her team work closely to support GTM, Sales, Marketing and Product strategies all while fostering relationships with the likes of Snowflake, FullContact, Attentive and more. Sharice was previously the Group Product Manager at Airship and a Technical Manager for Convey. She received her Bachelor’s from Saint Mary’s University of Minnesota and currently resides in Portland with her family.
Sharice Siegel
VP, Partnerships
Moderator
Speaker
Speaker