Keep Calm &
Enjoy The Holidays
The Retail Marketer’s Guide to Thriving During Peak Season 2022
The holidays are a joyful time of year, but they also bring a whirlwind of demands, adding another layer of stress to already busy lives.
Marketers are often managing a heavier workload this season. After all, the shopping period beginning from Black Friday all the way to the new year is the retail industry’s equivalent of the Super Bowl.
Our team at Simon Data built this page to offer you a few thoughtful resources and a little reprise from the madness—a chance to refresh, reframe and refocus as you face the challenges ahead.
We hope you enjoy it.
Print Out: The Mindful Marketer’s Adult Coloring Book
Adult coloring books can help relieve stress and anxiety and improve your level of focus. Take a short break to print out and color in these marketing-themed pages. If you’d like to share your masterpiece, feel free to tag us on Instagram @simondata.
Refocus & Reframe With These Holiday Marketing Thought Starters
We recently commissioned a study with WBR to explore trends in consumer shopping habits, behaviors, and preferences going into the holidays. Here are a few learnings from the report.
The challenge, of course, is turning those shoppers into loyal fans. Learn Why Lifecycle Marketing is the Key to Sustained Customer Engagement
Of course, you don’t have to start at square one. Reactivating previous buyers is often the most cost-effective way to reach your revenue goals this Holiday season. Learn how BarkBox leveraged the Simon customer data platform (CDP) to reactivate lost subscribers during the Holidays and achieved a 97% lift in revenue.
74% of those consumers report that it’s because they want to save their items to purchase for later. When was the last time you checked on your abandoned cart flows?
Check out our blog on How to Drive the Behaviors that Reverse Abandonment
What first-party-data attributes are you leveraging for your campaigns this holiday season? Check out our short webinar on building a first-party data strategy.
Learn more about consumer shopping habits, behaviors, and communication preferences going into the holiday season
Case Study: How BarkBox Drove a 97% Lift in YoY Revenue During the Holidays
Discover how BarkBox reactivated lost subscribers during the holidays using Simon Data's robust segmentation and campaign orchestration capabilities.
Channel Preferences Across All Message Types
Channel Preferences for Abandoned Cart Messages
The Marketer’s Meditation: You’ve Got This
For the moments when you simply cannot even, try this 4-minute meditation. Because while it may not always feel like it, you’ve totally got this.
Holiday Resources
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